Privacy Policy

Introduction

GoTap ("we," "us," or "our") operates a performance-based marketing platform that connects advertisers with creators and influencers. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website, platform, and services.

This policy applies to:

• Creators and influencers who join our network
• Advertisers who use our marketing services
• Visitors to our website

For information about how we process data when end users click promotional links, see our End User Privacy Notice.

Information We Collect

Information You Provide

• Account information: name, email address, username, password
• Profile information: social media handles, audience demographics, content categories
• Payment information: bank account details, PayPal address, tax information (for creator payouts)
• Communications: messages, support requests, feedback

Information Collected Automatically

• Device information: IP address, browser type, operating system, device identifiers
• Usage data: pages visited, features used, actions taken, timestamps
• Campaign data: clicks, impressions, conversions, performance metrics
• Log data: server logs, error reports, diagnostic information

Information from Third Parties

• Social media platforms: follower counts, engagement metrics (with your authorization)
• Analytics providers: aggregated usage statistics
• Identity verification services: fraud prevention signals

How We Use Your Information

We use the information we collect to:

• Provide and operate our platform and services
• Process creator applications and manage accounts
• Facilitate payments and payouts to creators
• Match creators with relevant advertising campaigns
• Track and report campaign performance and attribution
• Communicate with you about your account, campaigns, and our services
• Provide customer support
• Detect, prevent, and address fraud, abuse, and security issues
• Analyze usage patterns to improve our platform
• Comply with legal obligations

Legal Bases for Processing (EEA/UK)

If you are in the European Economic Area or UK, we process your data based on:

• Contract: To fulfill our agreements with you (e.g., processing payouts, providing platform access)
• Legitimate interests: For fraud prevention, security, analytics, and improving our services
• Consent: Where you have given explicit consent (e.g., marketing communications)
• Legal obligation: To comply with applicable laws and regulations

Information Sharing

We may share your information with:

• Service providers: Companies that help us operate our platform (hosting, payment processing, analytics, customer support)
• Advertisers: Campaign performance data and creator metrics (as necessary for campaign management)
• Measurement partners: MMPs and attribution providers for campaign tracking
• Professional advisors: Lawyers, accountants, and auditors as needed
• Business transfers: In connection with a merger, acquisition, or sale of assets
• Legal requirements: When required by law, court order, or to protect our rights and safety

We do not sell your personal information.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep you logged in and remember your preferences
• Understand how you use our platform
• Measure campaign performance
• Prevent fraud and enhance security

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect platform functionality.

Data Retention

We retain your information for as long as your account is active or as needed to provide services. After account closure, we may retain certain information for:

• Legal compliance and audit requirements
• Fraud prevention and security
• Resolving disputes and enforcing agreements

Typical retention periods range from 2-7 years depending on the type of data and applicable legal requirements.

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Access controls and authentication requirements
• Regular security assessments and monitoring
• Employee training on data protection

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in countries outside your own, including the United States. Where required, we use appropriate safeguards such as Standard Contractual Clauses to protect your data.

Your Rights

Depending on your location, you may have rights to:

• Access: Request a copy of your personal data
• Correction: Update inaccurate or incomplete data
• Deletion: Request deletion of your data (subject to legal exceptions)
• Portability: Receive your data in a portable format
• Restriction: Limit how we process your data
• Objection: Object to processing based on legitimate interests
• Withdraw consent: Where processing is based on consent

To exercise these rights, contact us at privacy@gotap.it.

California Privacy Rights (CCPA/CPRA)

California residents have additional rights including:

• Right to know what personal information we collect, use, and disclose
• Right to delete personal information
• Right to opt-out of the sale or sharing of personal information
• Right to non-discrimination for exercising privacy rights

We do not sell personal information. To submit a request, contact privacy@gotap.it.

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.

Third-Party Links

Our platform may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through our platform at least 7 days before they take effect. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy or our data practices, contact us at privacy@gotap.it