Expert perspectives on mobile UA, performance marketing, and growing your mobile app with creator distribution.
Creator-powered performance marketing lets you buy installs and events from creators like a UA channel. Learn why GOTAP was founded, the problem it solves, and how it fits your growth mix.
For years, programmatic advertising through Demand-Side Platforms (DSPs) has been the go-to strategy for mobile app user acquisition. These platforms promised efficiency through automation, vast...
Creator marketing has grown from a niche tactic to a multi-billion dollar industry over the past decade. Brands of all sizes now recognize the power of creator endorsements to drive awareness,...
When mobile app marketers evaluate performance-based user acquisition channels, affiliate and ad networks often appear attractive. The promise is compelling: pay only for results, tap into vast...
The creator marketing landscape has undergone a remarkable transformation entering 2026. What was once considered an experimental marketing channel has become a cornerstone of user acquisition...
Mobile app marketers face an increasingly complex landscape of user acquisition options. From programmatic advertising platforms to creator partnerships, affiliate networks to creator marketing: each...
Return on ad spend (ROAS) has become the north star metric for performance marketers, and creator marketing is no exception. Yet many brands struggle to achieve consistent, predictable returns from...
User acquisition for mobile apps has never been more challenging or more important. With millions of apps competing for attention across iOS and Android, the ability to efficiently acquire quality...
The gaming industry has long been at the forefront of creator marketing innovation. From the early days of YouTube Let's Play videos to today's sophisticated performance-based partnerships, gaming...
